VINTAGE WHOLESALE SUPPLY: LAUNCHING A MOBILE APP

VINTAGE WHOLESALE SUPPLY: LAUNCHING A MOBILE APP

For the past 18 months, we’ve been working via our 1 on 1 coaching with Vintage Wholesale Supply (VWS). During this time, VWS has seen a threefold increase in monthly revenue, with a key driver of this growth being the launch of their mobile app. 

 

 

The Challenge

  • Driving Higher Conversions: VWS needed a solution to simplify and enhance the customer journey, particularly on mobile devices.

  • Leveraging Mobile Capabilities: They wanted to capitalise on push notifications, offline accessibility, and a more engaging interface to strengthen customer loyalty and encourage repeat purchases.

 

 

Our Approach

1. App Development & Integration

  • Shopify Sync: We chose a mobile app partner that integrates seamlessly with Shopify, ensuring all inventory, orders, and customer data remain perfectly aligned.

  • Usage-Based Pricing: Rather than facing a massive upfront cost, VWS pays based on the app’s usage—an ideal model for a growing business.

  • Optimised User Experience: From design to checkout, the mobile app delivers a faster, more intuitive shopping journey than a typical mobile web store.

2. Push Notification Strategy

  • Promotional Campaigns: Scheduled push notifications inform customers about new stock drops and sales, driving instant traffic and boosting conversion rates.

  • Personalised Alerts: Segmenting messages based on user behaviour encourages repeat visits and further increases revenue.

  • Re-Engagement Tactics: Automated reminders for abandoned baskets and browse abandonment keep VWS front of mind for potential customers.

 

 

Results

  • Tripled Monthly Revenue: Since the start of our coaching programme, VWS has achieved a 3x increase in monthly revenue.

  • 35% of Total Revenue from the App: A substantial portion of total sales now comes directly through the mobile app.

  • 250% Increase in Conversion Rate: Compared to the existing website, the mobile app boasts a significantly higher conversion rate.

  • Enhanced Customer Engagement: Push notifications and a seamless user interface keep customers returning more frequently.

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