Built by founders, for founders.
We understand what it takes to grow an online brand because we have done it ourselves. RDW was created through real experience in building stores, scaling brands, and figuring out what actually works day to day. Every choice we make is grounded in practical insight rather than theory.
Our Story
RDW was founded with a clear idea. Brands grow faster when they work with people who understand the realities of ecommerce from real experience, not theory. Our team has spent years launching stores, running operations, managing customers, and dealing with the everyday challenges that come with building something online. That background shaped the way we work and the standards we hold ourselves to.
Because we have lived inside the industry, we know what actually moves the needle. RDW focuses on practical solutions, clean execution, and communication that stays simple and direct. Every member of the team is involved in the full journey, from early ideas to long-term management, which helps us deliver work that feels consistent and reliable.
Our Core Values
Performance Focused
We prioritise work that improves results and drives measurable growth.
Full Stack Approach
Design, development, optimisation, and marketing handled by one in-house team.
Founder Led
Built by people who have grown their own brands and understand ecommerce from experience.
Long Term Partnership
We focus on relationships that grow over time, not quick one-off projects.