Retention Marketing

Driving 50% of Your Revenue Through Email, SMS, RCS & WhatsApp.

We aim for 50% of your revenue to come from retention marketing. At an absolute minimum, you'll hit 30%. Our clients consistently see these results because every part of the retention engine is optimised, automated, tested, and refined daily.

Retention marketing performance dashboard showing revenue metrics

RDW Retention Marketing System

Most agencies stop at email. We don't. That's why RDW leads with SMS, and is already preparing brands for RCS and WhatsApp as the next wave of retention.

SMS

Up to 10–20x higher click rate than email

Highest conversion rates

RCS

Allowing a more personalised experience, with shoppers ability to purchase inside the messaging app.

Enhanced engagement

Infiltrating the UK's most popular messaging app, a direct conversation-based sales funnel.

Personal connection

Email

"Email Marketing is not dead" it's your foundation to scale.

Mass reach

Email Marketing Examples

See real examples of high-performing email campaigns we've created for our clients. Each campaign is designed to drive engagement, conversions, and revenue.

Make Money Whilst You Sleep with RDW Automated Flows

Most brands lose thousands because their flows are outdated and don't include SMS. We build, maintain, and A/B test your flows continuously.

The Flows We Build

Welcome Series

A minimum of four emails designed to educate, build trust, and warm new subscribers so they're confident in your brand and ready to purchase.

Abandoned Checkout

Targets high-intent customers who started checkout but didn't complete, using urgency, testimonials, and incentives to recover lost revenue.

Abandoned Cart

Often missed and not to be confused with checkout, this captures users who added products to cart but never reached checkout.

Browse Abandonment

Re-engages shoppers who viewed specific products, reminding them what caught their eye and highlighting faq's and testimonials to support.

Site Abandonment

Targets visitors who browsed the site without viewing a product, using helpful guidance and direction to move them towards their first action.

Post-Purchase Upsell

Encourages a second order shortly after purchase, offering combined shipping and incentives to increase AOV with minimal friction.

Winback

Reactivates lapsed customers with tailored messaging based on purchase behaviour, timing, and incentives to bring them back to buy again.

Sunset Flow

Cleans your list by removing inactive subscribers and reducing unnecessary email costs.

Common Issues We Fix

Delays too longMessages are mistimed. We tighten gaps (usually ~24 hours) to capture peak intent before it drops.

No SMS branchesFlows ignore SMS. We prioritise SMS over email whenever a number exists.

No founder emailNo plain-text founder emails, despite these consistently driving higher clicks than designed emails.

Missing reviews / UGCBrowse and checkout flows lack trust signals that often tip the decision to buy.

Poor designNot optimised for dark mode, mobile, or proven layouts like the inverted pyramid.

No segmentation logicOver-sending to everyone instead of targeting high-intent, engaged segments.

Campaign and Lead Magnet Strategy

Turn visitors into subscribers, then into buyers. Everything is created to maximise opens, clicks and repeat purchases.

Sign-Up Forms

Platforms like Klaviyo class a 3% opt-in rate as "excellent." At RDW, we aim closer to 10% by testing formats until we find the highest converting setup for your audience.